Monday, September 21, 2026 Hotel Times Markets, development and the deal wire
Markets

Studio 6 Plus Ties Franchise Fees to Brand-Generated Bookings

G6 Hospitality signed a five-hotel Studio 6 Plus agreement with Kautilya Group. The fee base covers business the brand generates and leaves third-party OTA reservations out.

A five-hotel agreement and the fee base behind it

G6 Hospitality signed a five-hotel, new-construction development agreement with Kautilya Group for Studio 6 Plus. Hotel Business published the item on September 18, 2026. The agreement opens with two Hartford, Connecticut hotels and carries the brand into New England for the first time.

Both Hartford properties sit in planning and development. G6 targets a construction start in the first quarter of 2027. Each hotel is planned with 118 guestrooms.

The franchise fee follows the booking channel

Kautilya Group chairman and chief executive Gary Patel put the fee structure at the centre of the decision. Studio 6 Plus charges franchisees on business the brand generates, and reservations that arrive through third-party OTA channels sit outside that fee base.

Patel called the structure a matter of transparency and owner profitability.

A fee base tied to brand-generated business puts the cost of an OTA-heavy mix on the property's own channel economics. Confirm the channel commission the property pays and the booking mix the projection assumes before underwriting the fee line.

The rate and RevPAR targets

G6 launched Studio 6 Plus at its annual franchisee convention in Cancún, Mexico, and the Kautilya agreement landed less than five months later. The launch release set expected average daily rates between $75 and $90 in most markets and RevPAR targets around $60 to $70. G6 states that higher-demand markets will command premium rates. Those figures are brand projections.

The launch release puts the typical property at 60 to 150 rooms. Each Hartford hotel is planned at 118.

No Studio 6 Plus hotel has opened, and the Hartford pair remains pre-construction.

Read the pipeline as the supply signal

G6 agreed 18 Studio 6 Plus properties with Natson Hotel Group in May 2026. The two agreements bring the brand's development pipeline to 25 hotels, including the five planned with Kautilya Group.

Twenty-five economy extended-stay hotels move the low end of the rate ladder in the submarkets they enter. The pipeline total carries no opening schedule beyond the Hartford start, so track the openings as they are announced.

What the property carries

The prototype uses a four-story, interior-corridor form with full-kitchen guestrooms, storage and functional living space. Digital check-in handles routine transactions, and an Ambassador role covers guest contact at the desk.

The interior-corridor form answers extended-stay demand for a protected entry. G6 states that the technology-led operation reduces operating cost.

The people and the parent brand

G6 Hospitality operates the Motel 6 and Studio 6 brands. Krishna Paliwal, president of midscale and extended-stay at G6 Hospitality, tied the agreement to the prototype and to technology-enabled operations. Ankit Tandon, vice chairman, named owner economics and long-term performance.

Kautilya Group's own site states that the company started with a single hotel in Virginia and has grown over the past two decades, developing upper-midscale and extended-stay hotels in the Northeast. Gary Patel and Vinita Patel lead the company. Patel tied the agreement to Connecticut's place in the group's history and to the cost of developing and operating in the Northeast.

← Front page