Monday, September 21, 2026 Hotel Times Markets, development and the deal wire
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Studio 6 Plus Adds Five Hotels, and a Fee Tied to Direct Business

G6 Hospitality signed Kautilya Group to five new-build Studio 6 Plus hotels in the Northeast and states that the brand charges fees only on bookings the brand generates, not on third-party OTA reservations.

The Agreement

G6 Hospitality signed a five-hotel new-construction agreement with Kautilya Group for Studio 6 Plus. The first two hotels are planned for the Hartford, Connecticut market. Both sit in planning and development, with construction targeted for the first quarter of 2027. G6 states that the remaining three locations will be announced as development plans advance. The release carries no addresses, purchase prices, development costs or financing terms.

The Fee Term

Gary Patel, Kautilya Group chairman and chief executive officer, tied the signing to the franchise fee model. He said Studio 6 Plus aligns fees with business generated through the brand and does not add brand fees to reservations generated through third-party online travel agency channels. G6's own release states the same term. Neither document publishes a fee percentage or a franchise term length.

The term puts two questions in front of a revenue manager. The first is which bookings the brand counts as its own. The second is who carries the cost of the bookings it does not count, since those reservations arrive with the channel's own charge attached and no brand fee on top.

The Prototype

Each hotel is planned with 118 guestrooms, including king rooms, double queens and suites, inside a four-story interior-corridor building. Full-kitchen guestrooms, storage and functional living space pair with a small lobby and arrival area. Digital check-in handles routine transactions and a staff ambassador works the guest.

G6 introduced Studio 6 Plus in April 2026 at its annual franchisee convention in Cancún. The brand runs a new-construction model built for extended-stay guests.

The Pipeline

G6 states that the Kautilya agreement brings the Studio 6 Plus pipeline to 25 properties. Two components are published. Natson Hotel Group signed for 18 properties in May 2026, roughly two weeks after the launch, across Georgia, Tennessee, Alabama, South Carolina, North Carolina and Florida among other markets. Kautilya accounts for five. The two agreements total 23 properties.

Kautilya Group describes itself as an owner, developer and manager of upper-midscale service and extended-stay hotels in the Northeast. Its own account starts with a single hotel in Virginia and runs across two decades. Its news page carries the East Hartford property as one that could reopen under the Marriott banner, which puts a Connecticut conversion alongside the two new-builds.

What the Record Supports

No Studio 6 Plus property is open today. Every figure attached to the brand is a plan. The first test sits with the two Hartford sites and the construction start scheduled for the first quarter of 2027, and the fee term is the part of the agreement a revenue manager can measure once a hotel opens.

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