From a 2015 filing to a 23-story approval
The San Francisco Planning Department granted final approval for a 23-story residential tower at 1965 Market Street, on the southwest corner of Market Street and Duboce Avenue. SF YIMBY reported the decision on 6 July 2026. The San Francisco Chronicle carried the story on 9 July 2026. Keller Grover Properties is the developer, and RG Architecture is the designer. The approved building holds 201 homes.
The filing record runs a decade. Keller Grover applied in 2015 for a seven-story building with David Baker Architects on the design, as the Chronicle reports. SF YIMBY's April 2024 report on the same filing describes the residential component as eight stories of housing. A later version reached 16 stories, and the approved plan reaches 23 stories and 201 homes under Senate Bill 423.
The entitlement path
SF YIMBY reports the application used Senate Bill 330, Senate Bill 423 and the State Density Bonus law. The combination raises residential capacity to nearly 89 percent above the site's base zoning, and SF YIMBY reports the entitlements took less than two years.
The same report puts the tower at 239 feet and about 237,650 square feet, with 206,060 square feet of housing, 2,450 square feet of retail and 16,500 square feet for the underground garage. Parking is approved for 62 cars and 138 bicycles. The property covers about 0.4 acre, and the exterior uses precast glass fiber-reinforced concrete panels and painted steel.
The waivers cover the rear yard, usable open space, dwelling-unit exposure, ground-floor commercial use, parking sizes and retail concessions.
The podium the plans keep
The existing three-story structure stays. The city planning department dates it to 1926 and lists a mortuary and two apartments for the Gartner Brothers. SF YIMBY's April 2024 report dates the Mission Revival complex to 1924, names Walter C. Falch as its designer, and records the Gantner Brothers' Funeral Home through the 1970s. The same report cites a 2016 city historic review for the Atlas Saving and Loan Association's tenancy from 1981 to 1985, the first financial institution established by a partnership of gays and lesbians in the United States. The Chronicle carried the later tenants: a Kinko's, a FedEx outpost and the law offices of Keller Grover.
Riyad Ghannam, the project architect at RG Architecture, told the Chronicle the two-story main entrance of the existing building becomes the entrance to the condo tower lobby, and the roof of the historic building becomes part of the tower's roof deck. Ghannam told the Chronicle the slope and the two lots under different zoning complicated the project.
The parties on the record
Keller Grover Properties owns the property and is the developer. Keller Grover LLP, an employment law firm, is the current tenant. RG Architecture holds the design of record, with David Baker Architects on the 2015 scheme. Chris Foley, a broker and developer, worked with Keller Grover through the approval process, per the Chronicle.
Across Duboce Avenue, Mercy Housing and Openhouse are the joint developers of the 15-story affordable project at 1939 Market Street. Paulett Taggart Architects leads the design with Y.A. Studio, and Swinerton and Rubecon will form the general contracting joint venture. SF YIMBY reported in December 2025 that the project is expected to cost at least $117 million and finish as early as 2029.
The move to market
The entitled property is expected to be listed for sale. The Chronicle reports brokers expect the sale to establish a comparable value for land approved for dense development.
Foley told the Chronicle it will be a barometer of what is going on, and that there are zero land comps. Ghannam told the Chronicle the owners funded predevelopment work, including structural and mechanical engineering, so a buyer can start quickly after a sale. He said the project needs financing to leave the ground.
SF YIMBY reports the estimated cost and timeline for construction have not been established, and no construction start is published.