Generator Buys in London and Signs a Paris Conversion
Generator has acquired the Novotel London Greenwich and signed a hotel management agreement with Covivio for an office building in Paris’s 13th arrondissement. Both announcements carry a 5 October 2026 date. The two deals give Generator a second property in each capital.
Brookfield acquired Generator in 2025. The company dates its brand to 1995 and lists venues in Amsterdam, Barcelona, Berlin, Copenhagen, Dublin, Hamburg, London, Madrid, New York, Paris, Stockholm, Rome and Venice.
The Two Assets
The Greenwich hotel is a four-star property in Maritime Greenwich. Accor classes it at four stars. The hotel transfers to Generator London Greenwich from 1 January 2027, ahead of a phased renovation from spring 2027.
The Paris project converts the Bobillot building on Rue Bobillot. Covivio built it in 1966 and bought it from Orange in 2006. Orange left the building in February 2023. The building holds 3,650 square metres across five floors, with 16 per cent of the floor area in infrastructure.
The Conversion Programme
The converted building becomes Generator Paris Place d’Italie with 91 rooms and 454 beds. The mix runs to 21 single rooms, six family rooms and 64 rooms with four, six or eight beds. Twelve rooms take private terraces on the top floor. More than 300 square metres of communal living space connects to the courtyard and a green patio, and a restaurant and cafe serves guests and neighbourhood residents. Completion is due in late 2029.
Covivio ran a tender from early 2025 and selected Generator to develop and operate the site. The management contract runs an initial term of 15 years and starts on completion. Covivio keeps the building and projects a target return of around 7 per cent.
The Growth Target and Two Published Horizons
Generator calls both assets the first step in a plan to double its portfolio by 2031. Xavier Mufraggi, appointed chief executive in July 2026, describes the route as a mix of acquisitions, management agreements, conversions and the adaptive reuse of existing buildings.
The company published a shorter horizon in July 2026. Its appointment release for Mufraggi described doubling the footprint by 2030. Both figures carry Generator’s attribution, and the October statement is the later of the two.
What the Deals Change
Generator takes ownership of the London hotel by acquisition. In Paris it takes operations, and Covivio keeps the asset. Both addresses are conversions of existing buildings, and both are second sites in their cities. Generator has traded in Paris since 2015 from Place du Colonel Fabien in the 10th arrondissement.
The release publishes no purchase price for the Greenwich hotel and no development cost for the Paris conversion.