Soul Community Planet takes its hotel brand to the public
Soul Community Planet, Inc. launched a Regulation CF investment offering to fund the expansion of its regenerative boutique hotel brand. The Laguna Beach company announced the campaign in a release dated 25 September 2026. The offering page sits at invest.scphotel.com.
“This investment offering marks a meaningful milestone for SCP, one that invites mindful travelers and values-aligned investors to become true partners in building the next generation of hospitality,” said Ken Cruse, chief executive and founder of Soul Community Planet.
The terms, off the company’s filing and offering page
SCP filed a Form C with the Securities and Exchange Commission on 23 September 2026 and amended it on 24 September 2026. The filed terms are Class B common stock at $9.00 per share, a maximum offering amount of $2,000,002.50, and a deadline of 25 April 2027. Oversubscription is accepted at the company’s discretion.
DealMaker Securities LLC acts as the intermediary, with CRD number 000315324. SCP pays it a cash commission of 8.5 percent of the dollar amount of securities sold, a one-time $47,500 setup fee and a $15,000 monthly fee.
The offering page lists a $9 share price and a $999 minimum investment. It states a pre-money implied valuation of $175,000,000, calculated by multiplying total shares outstanding by the price per share in the raise. A limited-time offer of up to 20 percent bonus shares runs on the same page.
What the raise is funding
The release states a five-year plan targeting about $300 million in equity plus 50 percent leverage, deployed into more than 2,000 hotel rooms. The company notes the plan carries the risks and uncertainties set out in its disclosures.
The offering page carries a more specific roadmap. In 2027 SCP plans to acquire the AWI Pac three hotels, which the page lists as Salishan at 190 keys, Colorado Springs at 141 keys and Depoe Bay at 13 keys. In 2028 it plans to acquire SCP Redmond and add WildFree conversions and SCP Hotels boutiques, with more than 400 additional keys. By 2029 to 2030 the page projects a portfolio of 25 to 30 hotels and more than 1,500 keys, with a franchise programme launching and East Coast expansion beginning.
The brand today
Ken and Pam Cruse founded SCP. The company runs three brand expressions: SCP WildFree, which reworks motels for modern travellers; SCP Hotels, its boutique hotels; and By SCP, its regenerative luxury tier.
The company’s own locations page lists ten properties. Four sit in California: Laguna Surf Lodge by SCP Hotels and SCP Seven4One in Laguna Beach, SCP Mendocino Coast Lodge in Albion and SCP Mendocino Inn and Farm in Little River. Three sit in Oregon: Salishan Coastal Lodge in Gleneden Beach, SCP Depoe Bay and SCP Redmond. The remaining three are SCP WildFree Colorado Springs Hotel in Colorado, SCP Hilo in Hawaii, and Corcovado Wilderness Lodge on Costa Rica’s Osa Peninsula.
The performance figures the company publishes
SCP reports preliminary results through Q2 2026 with total revenue growth of 13.5 percent across the branded portfolio. The same passage sets that figure beside U.S. hotel RevPAR growth of approximately 4.8 percent for the year to June, which its footnote attributes to CoStar.
The offering page states the comparison differently, with +12.9 percent year-to-date same-store RevPAR growth through Q2 2026, which it describes as about 3.0 times the big-chain average.
Other company-published measures sit on the release. Average guest Net Promoter Score stood at 61.4 as of June 2026, which SCP rates as exceptional. The direct booking rate was approximately 64 percent at the end of Q2 2026, set against roughly 35 percent for U.S. independent hotels, a comparator the release describes as industry estimates drawn from Cloudbeds, HEDNA and D-EDGE. Sixty percent of SCP-branded hotels earned a Tripadvisor Travelers’ Choice award in 2025 or 2026.
The offering page’s headline block gives 63 percent for the same direct-booking metric.
Impact programme and waste reporting
The Every Stay Does Good programme connects each stay to funded outcomes. Through 31 July 2026 the company counts more than 333,800 trees planted with One Tree Planted, and more than 145,000 pounds of waste recovered from an ecologically sensitive beach on Hawaii Island through its Pristine Makai programme with the Hawaii Wildlife Fund.
SCP’s Net Zero Waste analysis for 2025 reports waste intensity of 2.40 pounds per occupied room, down from 2.66 pounds in 2024, and a diversion rate of 32 percent of waste reused, recycled, composted or donated. The analysis cites EPA emission factors and peer-reviewed forestry science.
The offering page renders the same figures as 330,000-plus trees and 143,000-plus pounds of recovered waste, and gives the diversion rate as 32.1 percent.
The filed financials
The Form C reports the issuer’s most recent fiscal year revenue at $2,853,990, from $2,736,051 the prior year, and net income of $573,070, after a net loss of $318,640 the prior year. Total assets stand at $589,843. Current employees are listed as zero.
Those figures describe the brand and management holding entity, Soul Community Planet, Inc. The portfolio percentages in the release describe the hotel-owning affiliates.
Why wellness-led groups draw investor attention
Wellness tourism supplies the growth frame for the offer. The offering page cites a global wellness tourism market projected to reach $1.4 trillion by 2029.
Regulation CF lets a company raise from the public with SEC-filed disclosure and a registered intermediary. SCP said the campaign lets the public invest alongside the institutional investors and community supporters who have already backed the company and affiliated businesses.
The offering carries a deadline of 25 April 2027 and a maximum of $2,000,002.50. SCP’s campaign page and its SEC filing carry the terms an investor can act on.